20 Years of Real Data
Personalized formulas completed
from real skin data of hundreds of thousands of global customers
BrandStory
CEO GREETING
Son YeonheeCEO, Sunskin Cosmetic Co., Ltd.
Skin is science, and science is for you
Hello, I am Son Yeonhee, CEO of Sunskin Cosmetic.
Over more than 20 years in beauty wholesale, retail, and manufacturing, I have become certain of one thing.
True cosmetics must begin not with a 'function,' but with 'your skin.'
The hundreds of thousands of global customers we meet at our directly operated Myeongdong stores are our most valuable asset.
Each customer's skin data has accumulated to create SUNSKIN's personalized formulas, brought to life through AI-based skin diagnosis technology and two proprietary patented ingredients.
We are not a brand that simply sells finished products. We are a beauty-tech brand that prescribes science tailored to your skin. Sunskin Cosmetic will continue to set a new standard for K-beauty in the global market.
OUR PHILOSOPHY
We prescribe science tailored to your skin.
Sunskin Cosmetic is not just a cosmetics brand.
We accumulate real skin data from hundreds of thousands of global customers and complete truly personalized beauty through scientific analysis.
From AI-based skin diagnosis to precise ingredient adjustment, we provide optimized solutions for each person's skin.
THE JOURNEY
Sunskin’s Journey
SUNSKIN DATA JOURNEY Real skin data that began in our directly operated Myeongdong stores leads to AI-personalized formulas and global expansion.
2024
Brand founded and direct Myeongdong stores opened
- Established Sunskin Cosmetic based on beauty wholesale, retail & manufacturing experience
- Opened two directly operated stores in Myeongdong’s core commercial district
2025
Expanded to 6 direct stores and received venture company certification
- Expanded to six directly operated stores in Myeongdong’s core commercial district
Intensively accumulated multinational customer skin data - Achieved 204% sales growth
2026
Registered AI-personalized patent
- National patent No. 10-2941631
AI-based skin diagnosis and personalized manufacturing technology
2027
Global expansion (China, Vietnam)
- Entered distribution networks in China and Vietnam
2028
Leap toward a global brand
- Entered major North American retailers including Walmart and Sephora
THE TECHNOLOGY
The beauty difference made by technology
AI Skin Diagnosis
Ingredient content micro-adjustment technology (±15%)
based on AI skin diagnosis data
Two Proprietary Patented Ingredients
ATOVAX · GREENOL
Exclusive application of globally patented ingredients
PATENTED INGREDIENTS
Evolution into Global Beauty Tech
State-recognized technology, data-designed prescriptions, personalized cosmetics completed in 5 minutes
SUNSKIN turns beauty for one person into a system for everyone.
Patent No. 10-2941631
AI Skin Diagnosis-Based Customized Cosmetics Manufacturing System
AI Skin Diagnosis-Based Customized Cosmetics Manufacturing System
A customized prescription technology that micro-adjusts required ingredient levels in real time
based on AI skin diagnosis data.
- 01 · AI Skin diagnosis data analysis
- 02 · FORMULA Micro-adjustment of ingredient levels
- 03 · MACHINE Instant automatic manufacturing and packaging in 5 minutes
Patent No. 10-0813781
ATOVAX
Vital Active Oriental Complex
A patented composition for improving atopic dermatitis, made with 24 oriental herbal extracts.
It fundamentally cares for sensitive skin with powerful soothing and antioxidant effects.
- 24 oriental herbal complex extracts
- Skin soothing · antioxidant
- Atopic dermatitis improvement
Patent No. 10-0820010
GREENOL
Anti-oxidant Herb Complex
A patented antioxidant composition ingredient made from six herbal extracts: lavender, bergamot, freesia, peppermint, chamomile, and rosemary.
- Six-herb complex extract
- Skin · scalp protection
- Antioxidant · anti-inflammatory
GLOBAL PRESENCE
Exceptional growth built on quality
Myeongdong, Seoul, where the world's skin gathers.
Sunskin's directly operated stores are the stage where global customers verify our quality firsthand.
FLAGSHIP NETWORK
Operating in Myeongdong, SeoulSunskin Direct Stores
6
STORES
IN MYEONGDONG, SEOUL
CUSTOMER NATIONALITY
Customer nationality distribution at direct Myeongdong stores
Based on visitors to six direct Myeongdong stores in 2025
Customer
nationality
Japan · JAPAN
34%
China · CHINA
26%
Taiwan · TAIWAN
15%
Vietnam · VIETNAM
12%
U.S. · USA
3%
Other
10%
OUR VISION
So your tomorrow
can be more beautiful
01
Validation and data acquisition
Intensively accumulating multinational customer
skin data at six directly operated Myeongdong stores
02
Launch in key Asian markets
Exporting customized lineups for Japan and Southeast Asia
Entering major local retailers (2026-2027)
03
Entry into major North American retailers
Expanding into North America, including Walmart and Sephora
Achieving annual revenue of KRW 40 billion (2028)
SUNSKIN COSMETIC